Christian Advertising Promotes One's Faith
ChristiaNet.com, a large Christian portal with eight million monthly page loads, conducted a survey with the question, "Should Christian businesses advertise as Christians?" A considerable majority felt that it is important to advertise a Christian business as Christian for several reasons. One participant said, "It is not wrong to let others know we seek to honor Christ in all that we do." Believers should encourage and support one another but how can they if they don't know about one another? God's children seem to have community sentiment to wholeheartedly support the Body of Christ.
Out of 159 readers polled, 126 said that Christians should engage in marketing practices that let others know they are representing Christ. If a business is representing Christ then it is going to have integrity and honesty in its dealings. Many people prefer trading with Christian businesses for this reason. One reader said, "It is a pleasure to have the opportunity to become involved in a business that is run morally and ethically." Christian advertising can be a beacon that shines brightly and attracts the lost.
Seventeen of those polled did not feel that it was important to use Christian advertising when marketing a business. Many in this group seem to agree that Believers who are running their business with integrity shouldn't have to advertise that it is Christian. One voter said, "I steer clear of them. I have had some dealings with some "Christian" businesses and have been over charged, and treated like a dummy." Do some people use the word "Christian" for profit? Some people in this group seem to think so.
Sixteen participants said they were unsure on this issue. One person in this group made a valid point by stating, "They had better make sure that they live up to the name if they do advertise like that." A couple people in this group felt that anyone who has a business should pray and ask God about marketing it as Christian before doing so. Could Christian advertising be detrimental to a business? One participant in this group felt that some people discriminate against Christians and try to take advantage of them. God's Word instructs Believers to pray for those who are confused.